November 19th, 2008

Zero or Max?

I passed by two large posters within steps of each other on my way home. The first one was that of Coke Zero, the second, Pepsi Max. I find it interesting how each company decides to market these similar products using different angles. One emphasises on the drink’s maximum taste (sans sugar), the other on the lack of calories (while retaining its original flavour):

Pepsi Max — Maximum Taste, No Sugar vs Coca-Calo Zero — Real Coke Taste, Zero Calories¬†

It could well be Pepsi None or Coke Full. Maybe even “Pepsi No!!!” or “Coke Real?”. I amuse myself with silly little thoughts sometimes.

Which do you prefer?


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Comments: 6 Comments | Add your comment
The important thing is that you amuse yourself...and the rest of us. Personally I'll stay away from both Zero and Max. Most diet beverages taste metallic to me, and I don't think drinking metal is a good idea.
Christopher Waldrop  at 3:47 pm on November 25, 2008
haha^ it feels like drinking plastic to me. even in my country indonesia, the tea product now has the less sugar option.. and its yuckky ..better with sugar, or no sugar at all~~
wiwien  at 1:26 am on November 26, 2008
Just wanted to let you know I stumbled upon your blog today and am a new subscriber! Love it!! Wonder if you've heard of the Happiness Project? Another great blog that is putting happiness out into the world. :) Check it out: www.happiness-project.com
Jayme Stevens  at 12:04 pm on November 26, 2008
I don't drink cola that much but if I do, I'd go with the normal sugared ones.I don't like the bitter taste of artificial sweeteners.
Ginger M  at 3:09 am on November 28, 2008
Apparently they are both marketed towards men, who dont like the word 'diet' as that is not manly! lol :) I myself prefer full fat coke :)
Claire  at 9:53 am on December 4, 2008
These products are actually quite different. Cock Xero has less caffeine (34.5mg/12oz.) than Diet Cock (47mg/12oz.) and is roughly equivalent to regular Cocka-Cola in caffeine content (maybe with the idea that an extra .5mg/12 oz. will replace the energy dearth, ha-ha). Pepsi Max is just under the energy drink threshold. Pepsi Macks has 69mg of caffeine/12oz.
Blood of Sunn  at 3:11 pm on October 20, 2010

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